Omnichannel Personalization and Experimentation at Scale
Xenia is a powerful martech tool that enables omnichannel personalization and experimentation. Xenia returns the best matching content, eligibility decisioning or experiences that the application can then use to create personalized experiences. It also allows A/B or Multivariate testing. Xenia is the only tool in the market that supports both personalization and experimentation.
Why Should You Use Xenia
Xenia offers a flexible and scalable solution that can be integrated seamlessly into your existing infrastructure. With its powerful features and intuitive interface, it's the ideal choice for businesses looking to maximize the impact of their personalized marketing
Trusted by retail brands
Composable architecture
Scales as you grow
All in one solution
Supported Usecases
Xenia helps you deliver personalized content, increase conversions, and gain a competitive edge. With Xenia, you can enhance customer engagement, retention and revenue. Xenia also supports A/B and Multivariate testing of your content.
Content A/B or Multivariate testing
Evaluate the effectiveness of different content variations to determine the best-performing version. Use A/B or multivariate tests to optimize user engagement and conversion rates.
Content Personalization
Deliver tailored content to users based on their preferences, behavior, and demographics, ensuring a more engaging and relevant experience.
Content Personalization with A/B testing
Combine content personalization with A/B testing to validate the effectiveness of personalized experiences and fine-tune strategies based on data-driven insights.
Experience personalization
Craft unique, end-to-end user journeys by customizing the entire experience—from layout to navigation—based on user profiles and interactions.
Experience personalization with A/B testing
Optimize user experiences through personalized designs while running controlled tests to measure the impact on engagement and satisfaction.
Eligibility determination based on a rule
Automatically evaluate user eligibility for offers, promotions, or specific content using pre-defined business rules and criteria.
Redirection based on a rule
Seamlessly direct users to different pages based on predefined rules, such as geographic location, user behavior, or subscription level.
Flexible adaptability
We adapt to your unique sales strategy and tech stack, not the other way around.
A Strategic partnership
Your success is our priority. Our team supports you every step of the way.
Personalized Training
Scale your team's performance with AI-powered coaching and training.
Data-Driven Insights
Gain valuable insights into your team's performance and identify areas for improvement.
Expert Support
Benefit from our team's expertise and personalized support.
Driven by Your Data
Customer Attributes/Insights
Unlock a deeper understanding of your audience with detailed insights into customer preferences, demographics, and behaviors.
Segments
Create targeted customer segments to deliver personalized experiences that resonate with specific groups.
Behaviors
Analyze user actions and interaction patterns to predict needs and design intuitive experiences.
Machine Learning
Leverage machine learning algorithms to uncover trends, automate insights, and drive data-driven decisions.
