Xenia
Xenia was built around a simple belief: marketing teams should not need disconnected tools, manual handoffs, and black-box AI to launch personalized experiences. Xenia brings strategy, audiences, rules, content, journeys, experiments, and governance into one composable workflow.
Today's marketing stack is a patchwork. Segmentation in one tool. Content in another. Journeys in a third. Experimentation in a fourth. Each system has its own data model, its own team, and its own idea of what the customer looks like.
The result: disconnected experiences, inconsistent personalization, and a massive operational burden on the people trying to hold it all together. Marketing teams spend more time managing workflows than running campaigns.
We built Xenia to collapse that complexity into a single AI-native platform: one that turns a business goal into an executable, optimizable marketing program without the manual handoffs. Not another tool to integrate. A new operating layer to replace the fragmentation.
The old way
The Xenia way
Four beliefs that shape every decision we make, about architecture, workflow design, and how AI interacts with the humans using it.
Xenia was designed with AI at the core of every workflow: audience creation, content generation, journey orchestration, and decisioning all run through AI from the start, not as an add-on.
MACH-aligned architecture lets teams deploy individual capabilities or the full stack. Fit Xenia into your existing infrastructure without replacing what already works.
Every AI-generated plan goes through a human review step before launch. Xenia surfaces recommendations, simulates impact, and waits for approval, always within the rules your team defines.
Describe a marketing goal in plain language. Xenia converts it into audiences, personas, targeting rules, content themes, experiments, and customer journeys, end to end.
“Marketing should be intelligent, not just automated. The right AI gives teams the power to move from a goal to a live, optimizing campaign, without losing control of the outcome.”
This is the operating belief at the core of every Xenia product decision.
Xenia is purpose-built for the people running marketing at high-velocity retail and ecommerce brands, across every role that touches the customer experience.
Full-stack visibility across campaigns, channels, and performance. AI surfaces next-best actions so you spend less time on reporting and more time on strategy.
Automated audience segmentation, behavioral triggers, and real-time personalization across email, SMS, push, and web, all governed by the rules your team sets.
Built for high-SKU, high-velocity commerce. Xenia handles catalog-aware recommendations, promotion logic, and purchase-cycle segmentation natively.
Thompson Sampling, multi-armed bandits, and multi-variate experiments, fully automated. Test variations, watch traffic shift to winners, and let the system learn.
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Walk through a live workflow: from entering a marketing goal to reviewing an AI-generated plan, launching campaigns, and watching the system optimize. No slides. Just the product.